ROQlogic launches “One-Minute Matinee” video series.

There’s no better way to demo our software than to show it in action. That’s why we’ve created our “One-Minute Matinee” video series. Each 60-second morsel will highlight a particular feature, capability or functionality of our powerful content marketing platform. They will be posted right here on our blog, on the Video page of our website and on our Facebook, Instagram and Linkedin social sites.

jeffaronsonROQlogic launches “One-Minute Matinee” video series.
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You can use time to make more money, but you can’t use money to make more time

We always keep close tabs on how much money we have. It is the great regulator when it comes to spending, investing and saving. But how much attention do we pay to how much time we have? Not nearly as much. Time is a zero-sum game—far more precious than our bank balance. It’s pretty straightforward. We each get 24 hours per day, period. And who knows how many of those we will we get? But enough of the negativity…

jeffaronsonYou can use time to make more money, but you can’t use money to make more time
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What is a data feed and how can it empower your content marketing?

Data feed. Sounds awfully technical. And it is, but we make it work for you… and you never have to look behind the curtain. Simply put, a data feed is a stream of information that the Media Center can take in and make available for you to use in your content. Here are a couple of real-world applications of how a Media Center data feed simplifies the process:

ROQlogicWhat is a data feed and how can it empower your content marketing?
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How does a brochure become an eCard? An online presentation? A social post?

The first response is, “Do each one separately.” But that doesn’t really sound like the most efficient use of time does it? What if there were a solution that meant you only build it once, then had the ability to share it many ways?

That’s what the ROQlogic Media Center is really good at. Take this example for instance. You create a fantastic 4-page brochure, get all the images just right and edit the text. Now what?

ROQlogicHow does a brochure become an eCard? An online presentation? A social post?
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The Tipping Point:
Mobile overtakes the desktop

We all see it all the time. In restaurants, at Starbucks, in stores, in meetings, even walking down the street. Smartphones are everywhere. People talking, texting, emailing, searching, playing games, shopping. Mobile is now king and the statistics back it up.

Smart Insights, a company that specializes in integrated digital marketing strategies, has compiled some revealing data that provides some insight as to how mobile has taken off.

ROQlogicThe Tipping Point:
Mobile overtakes the desktop
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In search of the ideal online marketing solution.

It’s a whole new world out there. While traditional forms of marketing are still part of the mix, the Internet has turned everything on its head. The world is now wired completely different than just a few decades ago. Social media, email, blogs and online advertising are playing a major role in how companies and individuals market themselves and engage with their customers. So it begs the question… How do I get in the game?

1. Be a one-man band

If you have the time and expertise, this is the cost-effective way to go. However, I emphasize the time. You will have to dedicate a significant amount of your day creating content, pushing it out to the world, engaging with others and tracking your efforts—let alone knowing how to do it properly. You become writer, graphic designer, marketer, social media guru and media analyst. Yikes. Somewhere in there you will also have to run your business.

2. Or use a proven online marketing platform

There are many third-party solutions that can make your role as a marketing genius not only easier, but more efficient and effective. Here are few considerations when assessing an online content marketing solution:

ROQlogicIn search of the ideal online marketing solution.
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For Sale: More hours in the day.

If you work for yourself, finding enough time to get everything done is job one. But unless there’s somebody out there offering extra hours on sale, we’re stuck with making the best of what we have—24 per day. That’s why it’s important to make the most of them. I’ve compiled a short list of tips to do just that (not in any particular order):

ROQlogicFor Sale: More hours in the day.
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“Geez, it’s just not the way things are done around here.”

Ever been in a meeting and brought up what you think is a really good idea? And the minute it leaves your lips, it’s met with tons of blank stares? Eventually someone pipes up with this doozy, “Geez, I don’t know… it’s just not the way things are done around here.”

I’ve been there. When it happens, I want to jump up and run around the room screaming at the top of my lungs. What kind of reasoning is that? Just because you’ve never done it that way means it can’t be a good idea? A confession here: I can’t really picture myself jumping up in a business meeting and running around the room screaming at the top of my lungs, but you get my meaning.

Here’s a story about five monkeys and a ladder that will illustrate how this happens:

ROQlogic“Geez, it’s just not the way things are done around here.”
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